Starting a business in Dubai takes more than ambition, it needs resilience, vision, and, above all, the right support. That’s the mindset Francisco Herrera, Director of CRUDA, brought with him when he left Argentina to pursue his entrepreneurial goals in the UAE.
With the help of PRO Services Dubai, Francisco transformed a bold move into a thriving career. His story reflects what is required to build something meaningful in one of the world’s most dynamic cities.
From Buenos Aires to business in the UAE
For many, Dubai is a dream destination – but turning that dream into reality involves far more than inspiration. When Francisco arrived in 2023, he brought with him creative ambition and a desire to create a lasting presence.
Today, he leads CRUDA, a branding agency that partners with some of the most innovative companies around the world. But behind this success lies a journey filled with challenges, particularly in navigating the complexities of UAE’s legal and regulatory systems.
That’s where PRO Services Dubai became an essential partner.
Navigating the system with expert help
Francisco’s first step was landing a role with a Dubai-based PR agency. He flew in for the interview, eager to embrace the opportunity – and the risk paid off. Once he got the job, the next steps involved documentation, visa approvals, and compliance processes that can be daunting for newcomers.
PRO Services Dubai supported him every step of the way. From helping him secure the right visa to managing paperwork and ensuring compliance with local regulations, their expertise allowed Francisco to focus on building his future with confidence.
Having a trusted PRO partner means less time worrying about bureaucracy and more time building your dream.
Building a brand and a community
It didn’t take long for Francisco to launch his venture. With CRUDA, he’s created a boutique branding agency that blends creativity with strategic insight. But beyond the business, he’s also building community and conversation.
In 2024, Francisco launched the CRUDA Podcast – a platform where professionals share insights and stories that inspire others across the region. His first guest was Steve Walls, a globally recognised strategist known for his work with brands like Johnnie Walker, Smirnoff, CNBC Asia, and BMW Singapore.
Advice for entrepreneurs in Dubai
If you’re thinking of starting your own business in Dubai, Francisco offers these three pieces of advice from his incredible journey:
- Use initiative – Don’t wait for conditions to be perfect, make your move now
- Get out there – In-person networking is still one of the most powerful tools in Dubai’s fast-moving business landscape. Meet new people to succeed
- Choose expert partners – A knowledgeable PRO services provider isn’t just helpful – it’s essential
Dubai rewards drive and determination. But having the right people behind you can make all the difference when setting up a business in the UAE.
Start your journey with PRO Services Dubai
Whether you’re launching a startup, expanding your company, or relocating for new opportunities, PRO Services Dubai is here to help you navigate the process with confidence.
Together, we can make your vision a reality. Get in touch today.
